Sources: Netflix plans to develop targeted and tailor-made ad formats including "episodic" campaigns and discussed the plans with ad executives at Cannes (Daniel Thomas/Financial Times)

Daniel Thomas / Financial Times:
Sources: Netflix plans to develop targeted and tailor-made ad formats, including “episodic” campaigns, and discussed the plans with ad executives at Cannes  —  US streaming service introduced ad-supported subscriptions last year  —  Netflix will develop increasingly targeted …

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